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About Djuni

Djuni is a capsule collection of beautiful, versatile, yet durable wardrobe staples, to make dressing easy and fun. All of our pieces are handmade to pre-order.

We celebrate simple silhouettes and happy colours with contemporary styling. Our fabrics are soft and easy to care for. Every piece feels special but effortless; our clothes are designed to be ‘lived in’.

The name Djuni (Joon meaning Dearest in Farsi) is borne out of my Iranian/German heritage, and reflects the label’s international outlook. Our garments are designed in Barcelona, lovingly handcrafted in England and Spain, and the namesake of each piece is inspired by our favourite urban neighbourhoods around the globe.

Our ethos is to create something desirable yet responsible. We’re passionate about beautiful workmanship, ethical manufacturing, and designing clothing that children and parents enjoy alike, so that you can buy less and buy well. We only use natural sustainable materials (typically discontinued or deadstock fabric) and we operate a zero waste policy, where fabric remnants are repurposed into something beautiful.

All Djuni styles are designed to grow with your child – straps are adjustable, dresses can be worn slightly oversized and shirt cuffs can be rolled up to ensure longevity.

Let’s love and keep our clothes!

Sara